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负面学习中的积极力量

The Positive Power of Negative Learning

· 商业洞察

这是一个硅谷的案例,Uber刚刚投了2.5亿美元到谷歌旗下的无人驾驶公司Waymo。这是一个关于“很抱歉发现了你的商业机密”的故事。

有趣的是,Waymo的一些最有价值的研究数据并没有说明什么是有效的,而是说明什么是无效的。

在很多研究领域都在获取关于“失败”的重要信息。

监管部门正在考虑让制药公司把药物检测结果中积极和消极方面都拿出来分享。

在我们商业洞察与财务智慧的教学中,我们看到强调事物“不是什么”的价值,就像强调“它是什么”一样重要。

举个例子,负债,股权,收入和支出都不是现金。但资产可以是现金。

认为收入就是 “钱”,这是财务概念中最大的误解。很多公司因此而导致失败。

这都是我们能从中快速学到的经验。

In a major Silicon Valley court case, Uber just gave a $1/4 billion chunk of itself to Google's self-driving car company, Waymo. It came with a "sorry for stealing your trade secrets."

What was interesting was that some of the most valuable of Waymo’s research data described not what worked, but what didn’t.

Many fields of study capture important information about failure.

Regulators are thinking of making drug companies share both negative and positive results from drug tests.

In our teaching we've seen the value of emphasizing what things are not, as much as what they are.

For example, liabilities, equity, revenue and expenses are never money. Assets alone can be.

Thinking that revenue is "money-in" is the biggest misconception in finance. Companies have failed because of it.

That’s a crash we can all learn from.

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